Yesterday, Apple TV+ had a fun marketing pop-up at Grand Central Terminal to celebrate Severance’s return. It turns out, Silo had its own unique marketing appearance too as a way to mark the coming season 2 finale.
Apple shakes up TV+ marketing for Silo’s finale
Season 2 of Silo is concluding this Friday, the same day that Severance season 2 kicks off.
The coming Silo finale made a perfect occasion for Apple’s marketing team to have some fun.
A suited Silo character was sent to an NBA game, where they sat inside a crowded stadium to watch the Dallas Mavericks.
The Mavericks’ X account shared a video of the Silo appearance, which was reposted by the official Apple TV account.
While not quite on the same scale as what Apple did with Severance at Grand Central, sending a suited Silo character to something random like an NBA game still shows Apple’s marketing team thinking outside the box and having fun.
New marketing tactics could be what Apple TV+ needs
Despite significant financial investment and over five years on the market, Apple TV+ continues struggling to make much of a cultural impact. Ted Lasso was a big hit, but most TV+ series—including some of the very best—aren’t so lucky. Often, critically praised series come and go without making much of a blip on the radar of pop culture.
Apple has never released TV+ subscriber numbers, but the service is largely seen as underperforming in customer adoption, despite having a strong reputation for its content.
Maybe more unique marketing moves like we’ve seen this week can start to shift that trend.
What do you think of Apple’s latest marketing attempts? Want to see more efforts like this? Let us know in the comments.
