AMD Radeon RX 9070 GPU price could worry Nvidia, according to this leak

AMD is reportedly planning to price its new gaming GPU range extremely competitively compared with the equivalent Nvidia GeForce RTX 5000 graphics cards. With dwindling market share in the gaming GPU business, it’s absolutely crucial that the new AMD Radeon RX 9070 price is not only reasonable, but aggressively competitive, if it wants to keep the new RTX 5070 at bay, and this latest leak suggests AMD is taking the situation seriously.

So far, AMD has kept tight-lipped about the pricing of its new GPUs, but with the Radeon RX 9070 release date window drawing near, and the RTX 5070 coming out later in February, it’s essential that AMD get it right. Based on the new RDNA 4 architecture, AMD says the new GPUs will offer “improved” ray tracing compared to its previous chips, which could help them compete with Nvidia’s latest GPUs too.

This latest leak comes from the Board Channels forums in China, as reported by tech site IT Home. According to a user called “Ghost” on the forum, using machine translation, the pricing of AMD’s new Radeon RX 9000 GPUs is “very sharp” (in a good way), with pricing that isn’t only expected to make life difficult for Nvidia GeForce RTX cards, but also compete heavily with AMD’s own Radeon RX 7000 GPUs, such as the Radeon RX 7800 XT.

The latter is currently in short supply, leading to inflated prices, but it used to go for around $499. With the RTX 5070 price already set at $549 at MSRP, it looks as though AMD is going to be pricing its new GPUs in the same league as these two cards. As a speculative guess, based on this information, I’d predict a price of $549 for the Radeon RX 9070 XT, and $449 as the starting price for the RX 9070. If, as rumors suggest, the new cards come with 16GB of VRAM, and are in the same performance league as the RTX 4080, then they could potentially threaten Nvidia’s stronghold in this price bracket.

However, that’s only if AMD can genuinely sort out the ray tracing performance of its new GPUs, and improve its upscaling and frame generation tech. Our AMD FSR 4 test at CES looked really promising, with the new AI-based upscaling tech looking significantly better than previous efforts. AMD will need to get this tech supported by lots of games, though, and it will also need to compete against Nvidia DLSS 4 with its new Multi Frame Gen tech.

It’s looking set to be an exciting time if you’re planning to buy the best graphics card for $500 in the near future. In the meantime, check out our RTX 5080 review to read our thoughts on Nvidia’s latest $999 GPU (if you can find it at that price), as well as our RTX 5090 review, where we test the new flagship graphics card.

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