Apple could soon address the biggest flaw in its boldest product bet

On the eve of potential Apple product announcements, an interesting possibility has crossed my mind—especially regarding Friday’s news.

Mark Gurman reports that Apple will brief the press on an Apple Vision Pro update that day.

Earlier, I speculated on three possibilities:
1. M5 chip upgrade – Though no M5 products have been announced, production is reportedly underway. Apple might debut it in Vision Pro, just as the M4 launched in the iPad Pro.
2. Apple Intelligence support – Vision Pro meets the RAM requirement, but all available memory may already be in use. A RAM upgrade could be in the works.
3. PSVR controller support – Gurman says this is coming, but it’s not exactly a game-changer.

Now, I want to explore a fourth possibility: a price drop. It’s the perfect Friday night news dump.

Apple often justifies the $3,500 price as paying for “tomorrow’s technology today.” But Susan Prescott’s recent comment — “for now, the price is what the price is” — may not just refer to a cheaper version in the future.

Apple rarely cuts prices before launching new models, but Vision Pro’s cost is its biggest hurdle. There’s precedent, too: Apple slashed the first iPhone’s price by $200 just months after launch.

Would Apple lower the Vision Pro’s $3,499 starting price enough to make a difference? Probably not, but any amount is a step in the right direction. It could also adjust pricing by doubling storage at current price tiers.

Still, inventory isn’t constrained, making even that uncertain.

Regardless, I’m holding onto my prediction: Apple Vision Pro will see some kind of price update on Friday. Speculative, but worth considering.