In a report final 12 months from CIRP, we realized that almost all iPhone purchases within the US occur at carriers, not Apple. And in March this 12 months, we received a take a look at the place iPad and Mac US gross sales are taking place. Now, CIRP is again to shut out 2023 with a report that appears at that very same information to reply the query, “How’s the Apple Retailer Doing?” Right here’s the place individuals have purchased their Apple units for 2023.
In a report at the moment – titled “How’s the Apple Retailer Doing?” – CIRP shared its newest information. In comparison with the earlier outcomes, the brand new information reveals a few of the tendencies persevering with, like carriers’ share of iPhone gross sales rising and Apple’s share of Mac gross sales rising.
The place do individuals purchase iPhones?
71% of US iPhone gross sales between September 2022 and 2023 occurred at carriers, up from 67%. And that pushed Apple’s share of US iPhone gross sales all the way down to 21%.
The place do individuals purchase iPads?
US iPad gross sales remained essentially the most various – and have been much like the final report – with Apple taking 30%, Greatest Purchase and Amazon tying at 19% every, and carriers accounting for 15%.
The place do individuals purchase Macs?
Apple’s continued to dominate US Mac gross sales. That grew from 39% within the final report back to 47%, with Greatest Purchase taking 24% and Amazon in third with 14%.
Although Apple is constant to lose floor on US iPhone gross sales to carriers, CIRP sees the Apple Retailer as “doing fairly effectively in 2023.”
The research additionally highlights that Greatest Purchase and Amazon are the 2 most necessary retailers for Apple merchandise. Notably, “Greatest Purchase’s greater than 900 shops within the US deliver Apple {hardware} to clients exterior the attain of the roughly 275 Apple Shops within the US.”
